How OrthoNY is trying to solve its recruiting problem

Practice Management

When it came to recruiting, Albany, N.Y.-based OrthoNY had issues competing with nearby New York City — so much so that COO Michele Brinkman had to think outside the box, the Albany Business Journal reports.

What you should know:

1. After speaking with recruiters, Ms. Brinkman said physicians most often turned down the practice because they weren't familiar with Albany, hadn't heard of the Capital region or just thought the practice was too small.

2. To overcome these issues, Ms. Brinkman put together a document that outlines what the Albany region has to offer. She is also considering offering sign-on bonuses and going to healthcare conferences to recruit in person. Since creating the document, Ms. Brinkman said six candidates have expressed interest.

3. OrthoNY is looking to hire up to six more surgeons in 2020. If the practice used a recruiter for each hire, it could pay up to $120,000, funds that could be reallocated elsewhere.

"It's a game." Ms. Brinkman said. "Recruitment's just competition. It's [local, it's national] and it's fierce. We've got to stay ahead of that, and we've got to stay what I consider hungry."

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