Kiem Ho, as vice president of the National Academy of Sports Medicine, will be responsible for national marketing campaigns, playing a crucial role in the future expansion of NASM's brand.
Mr. Ho was previously VP of marketing and innovation at Henkel North America's laundry and home care unit, as well as owner of his own digital marketing business.
"Kiem has a proven track record. His impressive background in branding and marketing is critical in his role as NASM positions itself for future growth," said Andrew Wyant, president of NASM.