Tampa, Fla.-based Laser Spine Institute elected M. Kathleen Donald to serve as chief marketing officer.
Here are five takeaways.
1. Ms. Donald comes to Laser Spine Institute with more than 30 years of experience working in strategic marketing, digital medical, thought leadership and advertising.
2. In her new role, Ms. Donald will work with Laser Spine Institute CEO Roger Cary to design an integrated marketing roadmap, amplifying the organization's commitment to the community.
3. Prior to joining Laser Spine Institute, Ms. Donald served as a general manager at Dassault Systemes' 3DEXcite.
4. Ms. Donald spent time serving as COO at Campbell Ewald as well as regional group brand director and senior European account director at Ogilvy & Mather.
5. Business Magazine named Ms. Donald a Champion of the New Economy in 2016 and she earned the 2014 Distinguished Alumna from Detroit-based Wayne State University School of Business Administration.