12 statistics on social media's presence in the healthcare space

Written by Megan Wood | August 01, 2016 | Print  |

Social media has made its mark in transforming the healthcare industry, according to referral md.

Here is a compilation of 12 statistics on social media's impact on healthcare.


1. Upwards of 40 percent of consumers reported information they see via social media impacts how they handle their health, according to Mediabistro.


2. Younger generations are immersed in the social media world, and that doesn't differ in terms of healthcare. Those aged between 18 and 24 years are twice as likely to use social medial for health conversations as those aged between 45 and 54 years, according to Mediabistro.


3. Similarly, 90 percent of those aged between 18 and 24 years reported they trust medical information spread via social media, according to Search Engine Watch.


4. Of smartphone users, 19 percent have at least one health app on their phones, according to Demi & Cooper Advertising and DC Interactive Group.


5. Forty-one percent of consumers reported social media may impact which physician or hospital they choose for care, according to Demi & Cooper Advertising and DC Interactive Group.


6. From the provider perspective, 31 percent of healthcare institutions wrote up social media guidelines, according to Institute for Health.


7. Of providers, 31 percent said they use social media to network, according to MedTechMedia.


8. Of U.S. hospitals, 26 percent use social media, according to Demi & Cooper Advertising and DC Interactive Group.


9. Of physicians surveyed, 60 percent said social media enhances care, according to Demi & Cooper Advertising and DC Interactive Group.


10. In terms of year-over-year analysis, YouTube traffic to hospital sites has increased 119 percent, according to Google's Think Insights.


11. Of drug companies surveyed, 23 percent have not dealt with social media security or privacy issues, according to Mediabistro.


12. Of all social media platforms, most hospitals use Facebook, according to WHPRMS.


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