Spine group launches franchise following Walmart pilot

Practice Management

Brentwood, Tenn.-based IMAC Holdings plans to launch a franchise of spinal health and wellness centers called The Back Company on April 1.

The franchise follows the July launch of The Back Space, a chain of retail spine clinics piloted in Walmart stores. 

The Back Company will provide chiropractic adjustments, corrective instrument adjusting and percussion therapies for soft tissue recovery, muscle relaxation and spinal wellness, the company said in a March 15 news release. Services are priced at $25 per treatment, with memberships available for $65 per month, in addition to family and wellness plans.

The franchises will be positioned in retail centers, large retail stores and medical facilities.

"We have the ability to leverage a competitive advantage in a $20 billion industry that will efficiently utilize capital to increase storefronts quickly through franchising," said Jeff Ervin, CEO of IMAC. "Our pilot allowed us to develop our technical infrastructure, refine the services and messaging and implement the infrastructure needed to launch the franchise program. With the majority of the pilot program expenses behind us, this initiative will reverse the course from cash outlay into cash receipts for the intellectual property we have developed."

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