10 things to know about social media in healthcare: Who's using it? Does it make a difference?

Practice Management

Here are 10 statistics on social media in healthcare based on infographics from DT Barron.

1. Twenty-eight percent of Facebook users support a health-related cause.


2. Twenty-seven percent of Facebook users are commenting about health experience or updates, while 24 percent post about health experience or updates.


3. Twenty percent have joined a health-related cause.


4. Eighteen percent of Facebook users track or share health symptoms or behavior on their profiles while 16 percent share health-related videos or images.


5. Sixteen percent of Facebook users post reviews of medications, treatments, doctors or insurers.


6. There are more than 1,500 hospitals with a social media presence, including 1,264 who are on Facebook.


7. There are at least 967 hospitals on Twitter and around 3,000 hospitals have a company page on LinkedIn.


8. There are 695 hospitals on YouTube and 1,116 hospitals on 4Square.


9. Mayo Clinic experienced a 76,000 jump in podcast listeners in a single month after they went on social media.


10. Sixty percent of social media users say they are likely to trust posts by doctors.


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