Social media tools, such as Facebook, LinkedIn and Twitter, are becoming increasingly important for managing businesses, including orthopedic practices. According to a new Medscape report, Facebook is the most popular social media website for orthopedists. Here are 10 statistics on how orthopedists use social media based on medium and age.
Facebook:
• 58 percent of orthopedists age 31-40 use Facebook
• Nearly 50 percent of orthopedists age 41-50 use Facebook
• 48 percent of orthopedists age 51-60 use Facebook
• More than 30 percent of orthopedists age 60-70 use Facebook
Twitter:
• Less than 20 percent of orthopedists under age 50 use Twitter
• Around 5 percent of orthopedists age 51-60 use Twitter
• 11 percent of orthopedic surgeons age 60-70 use Twitter
LinkedIn:
• 28 percent of orthopedists age 31-40 use LinkedIn
• Almost 20 percent of orthopedists age 41-50 use LinkedIn
• 23 percent of orthopedists age 51-60 use LinkedIn
• 15 percent of orthopedists age 61-70 use LinkedIn
Non-users:
• 58 percent of orthopedists 61-70 report not using any social media
• 40 percent of orthopedists age 51-60 report not using any social media
• More than 35 percent of orthopedists age 41-50 report not using any social media
• 21 percent of orthopedists age 31-40 report not using any social media
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Facebook:
• 58 percent of orthopedists age 31-40 use Facebook
• Nearly 50 percent of orthopedists age 41-50 use Facebook
• 48 percent of orthopedists age 51-60 use Facebook
• More than 30 percent of orthopedists age 60-70 use Facebook
Twitter:
• Less than 20 percent of orthopedists under age 50 use Twitter
• Around 5 percent of orthopedists age 51-60 use Twitter
• 11 percent of orthopedic surgeons age 60-70 use Twitter
LinkedIn:
• 28 percent of orthopedists age 31-40 use LinkedIn
• Almost 20 percent of orthopedists age 41-50 use LinkedIn
• 23 percent of orthopedists age 51-60 use LinkedIn
• 15 percent of orthopedists age 61-70 use LinkedIn
Non-users:
• 58 percent of orthopedists 61-70 report not using any social media
• 40 percent of orthopedists age 51-60 report not using any social media
• More than 35 percent of orthopedists age 41-50 report not using any social media
• 21 percent of orthopedists age 31-40 report not using any social media
More Articles on Orthopedic Surgeons:
From Private Practice to Hospital Employment for Orthopedic Surgeons: Q&A With Nicholas Janiga of HealthCare Appraisers
How to Collect More Often on Spine Cases
Slated for Success: How Tucson Orthopaedic Institute's Service Line Agreement Drives Quality