Journey to market: Orthopedic trauma surgeons map out 5 steps for their new device

Spinal Tech

Orthopedic trauma surgeons Brent Norris, MD, and Paul Stafford, MD, were featured in a NewsOK article discussing their patents and innovations for repairing bone fractures and helping patients recover.

The Norris Surgical fracture plate is designed for bone fractures to improve patient outcomes, reduce pain, lower rehabilitation time, lower recovery time and reduce readmission rates, according to the report. Now, the surgeons are working on gaining regulatory clearance and bringing their device to the market. The next steps include:

 

• Overcoming the learning curve for physicians to accept the device
• Connecting with physicians efficiently to use the device
• Building an in-house sales team
• Outsourcing manufacturing
• Engaging with a distributor

 

More articles on orthopedic devices:
Upstate University Hospital implements MAKOplasty technology
10 trends in the global powered surgical instruments market
The banker’s perspective: 5 medical device industry trends

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