Health Care Consultancy Group, a division of the DAS Group of Companies, launched Guarino Haskins Market Access, a consultancy and advertising agency specializing in market access.
Here are five notes:
1. Market access communicates the benefits of medications and medical devices, which is crucial in the shifting healthcare industry.
2. Guarino Haskins will focus on achieving market access by providing marketing and health economics and outcome research communications.
3. John Guarino, Guarino Haskins managing partner and president has experience in payer strategy in marketing. PharmaVOICE named him one of the 100 most inspiring leaders in the healthcare industry for his leadership in managed marker in 2013.
4. Roger Haskins, Guarino Haskins managing partner and executive creative director, has worked in consumer and healthcare agencies for more than 20 years. His focus is more on marketing creativity.
5. With offices in Los Angeles and New York City, Guarino Haskins will bring payer competency to advertising, public relations and healthcare communications agencies.
"Brands live or die by their ability to secure and maintain access," said Mr. Guarino.