A clear marketing strategy goes a long way toward communicating a business' brand, engaging new customers and generating interest about what they do, according to a Small Business Trends report.
Here are five key questions that can help guide the development of an effective marketing strategy:
1. Who is your narrowly defined target customer?
2. In which category does your business exist?
3. What is your unique benefit?
4. Who is your real competition?
5. How are you clearly different from your competitors?
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