Tip: Using Program Development to Expand Your Orthopedic-Driven ASC

Practice Management

Jeremy Bradshaw, vice president of operations at Denver-based HealthOne, which includes 12 surgery centers, discusses one way ASCs can expand orthopedic-driven ASCs.

Jeremy Bradshaw: Program development is key in recruitment of physicians and marketing that specialty to patients by essentially building programs around orthopedics. For example, we just formed a sports medicine institute at one of our locations, Centennial Medical Plaza, which includes a new pediatric orthopedic facility for kids and adolescents. Through that, we've recruited physicians from another facility because we didn't have enough physicians from this particular specialty. Marketing efforts are underway to promote that program.

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