Q: Why did you launch the InsideInjuries social media platform?
Dr. Anand Lalaji: There were multiple reasons why I launched InsideInjuries. First and foremost, I wanted to give fans a visual look at what the injuries look like. Almost all of the media reports speak of these injuries, but they are no visuals. I find that people will remember and appreciate an injury once they have seen what it looks like, even if they see it on a basic level.
Secondly, I wanted to let everyone know of the existence of radiologists, and that they are the ones that give the final interpretation of the images in everyday life, contrary to what the TV shows portray. Lastly, as an educational tool for the fan, as well as a health practitioner not in the field of radiology, such as a PA, or medical assistant, or even a primary care physician who does not usually delve into the world of imaging.
Q: As sports a medicine radiologist, what do you consider the most important aspect of patient education?
AL: Keepin
g it simple. Every injury and treatment usually has one or two things that are very important for the patient to know. If we can get those points to stick with the patient by education, then we have done our job. However, our reports usually go to the patient’s orthopedic doctor, the more definitive, and simple we can be with our interpretation, the better the MD can treat the patient.
Q: InsideInjuries gives patients a better understanding of their injuries. How can physicians work with patients in person to achieve the same goal?
AL: Imagery with patients is the best tool here. If the physician can actually show an image of the injury and at a basic level explain it, the patient will go home with a very good understanding. Physicians could have a computer in their office, or examining room, where they can go to our website and search by injury, and display the injury. Patients can also see if their favorite athletes have a similar or like injury to them, which can build camaraderie. A nice little side bonus!
Q: What advice do you have for orthopedic and sports medicine physicians considering the launch of their own social media platform?
AL: Simple, simple, simple, is the first advice. Consumers and patients have lost you after the second point you make. Also find a way to associate their mentors, heroes, or famous athletes, etc., to get them to pay attention to what your message is. These types of people are in their lives mentally for a reason, and the more you can associate what your message is with them, the more success you can have with your platform.
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