Date: Wednesday, September 15, 2010
Time: 1:00 p.m. – 2:00 p.m. CST
Overview: Orthopedics and spine, which includes neurosurgery, will see huge volume increases in the next 20 years. Most hospitals are not well positioned to benefit from this trend but will try by wasting money on ineffective marketing efforts. The world of healthcare is changing. Healthcare reform and “knowsumers” (patients who seek information) will drive patients to specialized centers that provide an extraordinary experience, can prove they have great outcomes, have alignment with their physicians and are cost effective. Creating a destination center is the best way to position your facility perfectly for this future.
This webinar will help you transition your facility into a destination center, and will cover the following topics:
1. The key elements necessary to create a destination center
2. How to develop the patient centric continuum of care model
3. How to benchmark your hospital’s reported outcomes against national best practices
4. The simplest way to collect and share patient reported outcomes
5. How to engage your physicians, staff and patients in ongoing improvement
6. Effective long-term marketing
7. The Do’s and Don’ts of implementation
Presenter: Marshall Steele, MD, is a board-certified orthopaedic surgeon and founder and Chief Executive Officer of Marshall|Steele, a healthcare firm that implements Destination Centers in ortho-paedics and spine, provides data collection tools for both patient and hospital reported outcomes and a nascent national registry for benchmarking and best practices. He is the author of the book Orthopedics and Spine: Strategies for Superior Service Line Performance, Healthleaders 2009. He can be reached at msteele@marshallsteele.com.
Register: To register, click here. Can’t make it? Sign up anyway. We’ll send you a link to listen in later.
