1. Join the local chamber of commerce. One of the most important aspects of marketing an orthopedic practice is networking within the community and forming a relationship with the other healthcare providers in the area. By joining your chamber of commerce, Mr. Morales says the practice executives will have access to information about events involving the healthcare community.
“From what I’ve been able to experience and see, networking with the community is key,” says Mr. Morales. He suggests executives involve practice staff and physicians with outreach activities in order to create a greater understanding about community needs as well as administrative duties.
2. Understand patient base. Each orthopedic practice location includes patients with unique needs from their physicians. While some locations serve a large population of older clients with degenerative problems, others serve a community with several young athletes needing assistance, and still others most often serve “weekend warriors.” Mr. Morales says practice executives must understand their population and market their services accordingly.
“In Arizona, we have a large transient community because a lot of our patients are snowbirds,” says Mr. Morales. LSI increases their marketing efforts during the winter months in order to reach the appropriate audience.
3. Host outreach activities. Once the orthopedic practice is established within a community, Mr. Morales suggests scheduling different activities and programs at the practice for education and networking purposes. Specifically, an executive can hold an after-hours open house or invite members of their community into the practice in order to demonstrate the common treatments as well as showcase any unique aspects of the facility.
Additionally, Mr. Morales suggests executives host programs for specific orthopedic professionals, which can spread the practice’s reputation. For example, the practice could host a gathering or forum for physical therapists discussing the latest technologies and treatments related to physical therapy.
Learn more about Laser Spine Institute.
Read other coverage on marketing in orthopedics:
– Challenges of Marketing Orthopedic Devices to Physicians: Q&A With Spinal Associates President Sid Silverman
– SpineGuard Announces Distribution Agreement With MBA
– 5 Things Orthopedics and Spine Practices Can Do Immediately to Improve Profits
