“We have a game-changing online procurement platform that provides medical centers access to low cost, quality technologies from multiple manufacturers,” says Mr. Fabian, CEO of MedPassage. “Within the MedPassage market, all product information is transparent to the medical centers, including price. This creates a unique environment where device companies have an opportunity to earn new business by offering their highest quality products at the lowest prices. The result is a huge win for surgery centers that gain access to more cost efficient product options without the burdensome sourcing and negotiation process.”
MedPassage focuses on providing medical centers access to stable technologies, which the company defines as devices that surgeons are familiar with and don’t require a sales representative in the operating room for support. Providers can purchase these devices at a lower cost without sales representatives, who can then focus on selling the device company’s newer and more complex technologies.
“Surgery centers are looking for companies that will forego the sales representative to decrease the cost for appropriate implants,” says Mr. Biselli, chief marketing officer for MedPassage. “When the sales representative is involved in the United States, a spinal implant that would cost roughly $1,250 can be sold on the MedPassage market for $350 to $500 without the sales rep. We focus on these stable technologies that surgeons know how to use like the back of their hand. This could be a big cost saving opportunity for ASCs and cost-conscious hospitals.”
The platform also allows smaller device companies to compete with larger, established companies in the U.S. market place.
“Our technology allows us to give the small and midsized device companies a voice,” says Mr. Biselli. “The larger companies dominate right now, but with our technology the smaller companies, that don’t have deep pockets to pay for costly traditional sales and marketing infrastructures, are able to compete more effectively.”
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