What you should know:
1. The “No More Excuses” campaign was designed to dispel the excuses people frequently cite when delaying orthopedic care.
2. The campaign’s focus is television spots, but it’s supported by radio, outdoor and digital efforts as well.
3. Recent Resurgens patient Gemal Eustache is featured throughout the campaign. Mike Quackenbush, MD, recently performed a procedure to repair Mr. Eustache’s hip and leg.
4. Brain Bytes Creative and ECG Productions created Resurgens’ campaign.
More articles on practice management:
How Medtronic’s focus on innovation has become the foundation for growth in spine, beyond
Is an acquisition in NuVasive’s future? CEO Chris Barry on sale rumors, new spine robot
21 spine devices receive FDA 510(k) clearance in January
