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Practice Management

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Many physicians rely on word-of-mouth marketing to increase their patient volume and practice reputation. "Patients that you already have are your best audience for marketing," says Peter Althausen, MD, an orthopedic surgeon at Reno Orthopaedic Clinic and chairman of the…

Just creating a Facebook page or updating your Twitter account once in a while won't increase an orthopedic surgeon's social media presence. Surgeons need a process or system that allows them to succeed. "Social media for business is a whole…

The recent trend toward high-deductible insurance plans has increased patient responsibility for medical billing, especially in high-cost, non-preventative scenarios like orthopedics. "A couple of years ago, the specialists saw 5-10 percent coming to them from patients directly," says Kevin Weinstein,…

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