Practice Management

Efficiency and profitability is becoming increasingly important for orthopedic surgeons wishing to remain independent from hospitals. "Fifteen years ago, surgeons could make pretty good money even if they weren't efficient," says Kevin Weinstein, vice president of marketing at ZirMed, a…

Here are four strategic goals for orthopedic surgery centers that make a difference in efficiency and profitability.

Karen Rocks, principle consultant and owner of Sparkfire Marketing, discusses six ways orthopedic practices can optimize marketing efforts and positively promote their services.

Here are five tips for surgery centers to contain spine implant costs.

Orthopedic and neurosurgeons average salary rose by 8 percent in 2010, according to a Poughkeepsie Journal report.

OrthoCarolina, based in Charlotte, N.C., recently merged with NorthEast Orthopedics, based in Concord, N.C., according to an OrthoCarolina news release.

Many physicians rely on word-of-mouth marketing to increase their patient volume and practice reputation. "Patients that you already have are your best audience for marketing," says Peter Althausen, MD, an orthopedic surgeon at Reno Orthopaedic Clinic and chairman of the…

Here are four tips for managing orthopedic surgery center costs.

Just creating a Facebook page or updating your Twitter account once in a while won't increase an orthopedic surgeon's social media presence. Surgeons need a process or system that allows them to succeed. "Social media for business is a whole…

Here are four ways to optimize orthopedic practice employees.