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Practice Management

Efficiency and profitability is becoming increasingly important for orthopedic surgeons wishing to remain independent from hospitals. "Fifteen years ago, surgeons could make pretty good money even if they weren't efficient," says Kevin Weinstein, vice president of marketing at ZirMed, a…

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Many physicians rely on word-of-mouth marketing to increase their patient volume and practice reputation. "Patients that you already have are your best audience for marketing," says Peter Althausen, MD, an orthopedic surgeon at Reno Orthopaedic Clinic and chairman of the…

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