The report includes responses from 613 physicians, of which 146 were primary care physicians, 142 were surgical specialists, 197 were non-surgical specialists and 128 were classified as “other.”
When asked what types of incentives would work best to motivate consumers to lead healthier lifestyles, respondents reported the following:
• Financial incentives (such as direct payments, reduced insurance premiums or reduced co-pays) — 71 percent
• Rewards, perks and points — 45 percent
• Coaching (personal coaching, online coaching, patient navigators) — 28 percent
• Employer acting as influencers/change agents — 24 percent
• Social networking and games to build a peer support community — 13 percent
• Doubt that any of the above would achieve longstanding improvement in health status — 20 percent
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