Here are 11 tips for getting the most out of patient engagement through Facebook:
1. Plan what you want to achieve with a professional online presence.
2. Consider adding practice pictures or video to your professional account to help generate traffic.
3. Think twice about adding personal friends to a professional account.
4. Remember that social media websites offer a space for you to engage in authentic dialogue.
5. Monitor what’s being said about your practice, and respond only when necessary, in a non-confrontational manner.
6. Don’t build a Facebook page for your dental or medical practice without having a solid website first, and link back to the website.
7. Don’t respond to personal healthcare-related questions on Facebook or any other social media platform.
8. Don’t post any identifying information about patients online.
9. Don’t add patients as “friends” to the practice page.
10. Don’t expect to achieve results overnight.
11. Don’t get too personal in your updates.
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