Mr. Bundren and Dr. Prunskis each provided tips on how providers can build a stronger spine or pain management practice and enhance revenue.
1. Consider post-surgical or convalescent care offerings. Spine physicians can discharge to a convalescent care facility or contract with home health providers or nurses who want to work in that arena. “That’s one of the real opportunities we’re using now,” Mr. Bundren said. However, he noted that providers need to be comfortable with the reimbursement, since post-surgical care won’t be covered by insurance in most cases.
2. Don’t stray from core strength. Not all ASCs and physician offices need to offer all services, like MRI or physical therapy, according to Dr. Prunskis. “We are absolutely able to sustain our own MRI center, we just choose not to have one,” he said. He also chooses not to employ physical therapists since there are many in the area he can send patients to. “By not doing certain things, I feel it enhances revenue and congeniality” with local providers.
By considering these two tips, spine and pain management providers can get ahead in the competitive market and build financially successful practice.
