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An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center's strengths, the surrounding patient market, and the tools a center can use to market to them, according to Scott Christiansen, CEO of CORE Medical…

The American Society for Gastrointestinal Endoscopy has recognized 18 endoscopy units for following the society's guidelines on privileging, quality assurance, endoscope reprocessing and infection control, according to an ASGE news release.

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