Five ways innovators are upending tradition in orthopedics:
1. Disrupters focus on selling the data captured by devices, rather than the implants and instruments themselves.
2. Disruptive vendors will focus on helping new customers, quickly shipping procedure kits, tracking asset/implant usage and automating the supply chain.
3. Orthopedic marketing has historically focused on a product’s physical features, but innovators will focus on solving problems for surgeons, hospitals and patients with real-time metrics.
4. A deep, focused product pipeline — not one that involves a myriad of complementary products — is the new key to success.
5. Disruptive leaders see their job as helping employees achieve success — not the other way around.
More articles on orthopedic devices:
Dr. Isaac Karikari: Changing attitudes toward opioids and how physicians can drive change
Dr. Timothy Kremchek to operate on Reds rookie Nick Senzel — 4 insights
Icotec to introduce new pedicle screw system — 4 insights
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.