The name change is one aspect of a larger branding initiative that has been in development for more than two years for Hanger and its patient care business. In 2010, Hanger commenced a strategic branding effort to conduct extensive research. The methodology consisted of market and internal analyses, focus groups, surveys, and one-on-one interviews with patients and customers, referral sources, industry thought leaders, investors, payors and competitors. In addition, this initiative has also led to the rebranding of Hanger’s core patient care business from Hanger Prosthetics & Orthotics to Hanger Clinic.
The new brand identity includes new names, logos, designs, and communications across Hanger’s various businesses and throughout Hanger Clinic’s more than 700 clinics nationwide.
“Hanger has grown and evolved over the years from solely an orthotic and prosthetic patient care company to one of the leading clinical authorities in the provision of integrated rehabilitative solutions with a full range of services and products,” said Hanger President and CEO Vinit K. Asar. “When you consider our continuing disciplined diversification strategy, our former company name was limiting.”
Related Articles on Orthopedic Device Companies:
10 Spine Device Company Executive Moves
Misonix and SIAD Healthcare Renew Distribution Agreement
FTC Approves Johnson & Johnson’s $21.3B Acquisition of Synthes
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.