Here are seven practices from his strategy:
1. Clarify ownership over the video strategy and allocate appropriate resources.
2. Implement a progressive video strategy that goes beyond streaming quarterly investor relations and presentations.
3. Deploy internal video portals where all communication videos are centrally hosted, accessible by all employees, segregated into channels and categories and where all content is easily searchable.
4. Adapt to the social trends and communicate with employees via social mediums within the organization.
5. Create a two-way conversation where the audience can respond to the company via their own videos by producing “low production” user-generated content videos.
6. Leverage other influential members of the organization to use video for driving impact and aligning employees behind the leader’s strategies.
7. Connect with people at a personal level by sharing information outside of what employees hear in a quarterly call to become more authentic and likeable.
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