Q: How are medical device companies growing and innovating to stay competitive today?
MV: I think the larger companies are still looking to emerging markets such as China and Brazil as opportunities for growth. Patient populations there are large and procedural growth rates are high. There is less uncertainty in these markets because you can take existing technologies and deliver them.
In the United States, companies are trying to compete with speed and product differentiation. Minimally invasive techniques are a way to differentiate. There are also new standalone PEEK devices with integrated screws that companies are using as a way to differentiate and stay competitive. Many companies are also looking at new materials or processes like titanium coatings as a way to add value and gain market share.
More articles on devices:
Cerapedics applies for FDA premarket approval for peptide enhanced bone graft
NuVasive COO sells 2.5k shares in $87k transaction: 5 things to know
Precision Spine partnership to develop new artificial disc
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Staying one step ahead: How device companies are innovating to remain competitive
Global Spine Marketing Manager at Invibio Michael Veldman discusses strategies that device companies are using to grow and stay ahead of the competition.
Q: How are medical device companies growing and innovating to stay competitive today?
MV: I think the larger companies are still looking to emerging markets such as China and Brazil as opportunities for growth. Patient populations there are large and procedural growth rates are high. There is less uncertainty in these markets because you can take existing technologies and deliver them.
In the United States, companies are trying to compete with speed and product differentiation. Minimally invasive techniques are a way to differentiate. There are also new standalone PEEK devices with integrated screws that companies are using as a way to differentiate and stay competitive. Many companies are also looking at new materials or processes like titanium coatings as a way to add value and gain market share.
More articles on devices:
Cerapedics applies for FDA premarket approval for peptide enhanced bone graft
NuVasive COO sells 2.5k shares in $87k transaction: 5 things to know
Precision Spine partnership to develop new artificial disc
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