Question: Where are the biggest opportunities in the spine device market?
Michael Veldman: Millennium Research Group stated in their recent report that interbody devices are one of the few areas of innovation remaining for the spinal device market. I would agree with that assessment. Standalone devices in spinal fusion are continuing to grow, and they are projected to grow faster than the market average.
I think you’ll see a shift toward standalone devices with integrated screws because the reimbursement is relatively straight forward and they enable fixation without additional plates or rods. The trend to achieve bone apposition to the interbody device is also likely to continue whether through titanium coatings or a new material like PEEK-OPTIMA® HA Enhanced.
Lateral procedures will also grow steadily. Many companies will likely round out their company portfolios with those devices.
Patients are also demanding more minimally invasive procedures as they get online and research. I think patient education will increase demand for the minimally invasive technology. It’s really a challenging market for surgeons right now because patients are more educated than ever before, yet there are more demands on the surgeon’s time as well.
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