Even if primary care physician referral patterns don’t change, sports medicine can disrupt competitor referral chains in two ways:
1. By offering specialized, fast services. Patients surveyed by Advisory Board said the most important factors in physician selection are being seen within a week of scheduling a consultation and having a physician known for a specific area of expertise.
2. By creating a clear pathway to orthopedic surgery. Staying within the health system for ongoing care or surgery should be the easiest option for patients. For instance, the Chicago-area NorthShore Orthopaedic & Spine Institute increased surgical volumes by 42 percent over five years, in part because it incorporated a musculoskeletal continuity clinic into its orthopedic immediate-access model.
More articles on sports medicine:
Orthofix reports $40.5M loss & more: 7 device company notes
Price transparency, value-based care & bundles: Altair Health CEO aims to drive change in spine
Stryker receives FDA clearance for 3D-printed expandable interbody device — 4 things to know
At the Becker's 23rd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference, taking place June 18–20 in Chicago, spine surgeons, orthopedic leaders and ASC executives will come together to explore minimally invasive techniques, ASC growth strategies and innovations shaping the future of outpatient spine care. Apply for complimentary registration now.
