2 ways to disrupt competitor referral chains through sports medicine

Written by Angie Stewart | November 05, 2019 | Print  |

Healthcare organizations can disrupt competitor referral chains by differentiating their sports medicine programs, according to Advisory Board.

Even if primary care physician referral patterns don't change, sports medicine can disrupt competitor referral chains in two ways:

1. By offering specialized, fast services. Patients surveyed by Advisory Board said the most important factors in physician selection are being seen within a week of scheduling a consultation and having a physician known for a specific area of expertise.

2. By creating a clear pathway to orthopedic surgery. Staying within the health system for ongoing care or surgery should be the easiest option for patients. For instance, the Chicago-area NorthShore Orthopaedic & Spine Institute increased surgical volumes by 42 percent over five years, in part because it incorporated a musculoskeletal continuity clinic into its orthopedic immediate-access model.

More articles on sports medicine:
Orthofix reports $40.5M loss & more: 7 device company notes
Price transparency, value-based care & bundles: Altair Health CEO aims to drive change in spine
Stryker receives FDA clearance for 3D-printed expandable interbody device — 4 things to know

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