Performance technology company Hyperice partnered with esports organization J.Storm in a recovery initiative for esports athletes.
Three insights:
1. The collaboration aims to increase esports athlete health and wellness in North America and Asia through Hyperice's technology and education programs used by traditional professional athletes.
2. Founder of J.Storm, Jeremy Lin of the Toronto Raptors, uses Hyperice technology in his recovery and aims to help enhance esports playing conditions and longevity through the collaboration.
3. Esports athletes suffer similar injuries and conditions to traditional athletes do — such as muscle strains and soreness — as well as poor circulation due to lack of movement.
"As professional athletes, we are constantly looking for innovative ways to enhance our health, wellness and performance," said Mr. Lin. "Hyperice technology has been an important part of my basketball recovery regimen for years, and I am thrilled to be bringing this same technology and know-how to J.Storm and the esports community."