Here are five insights:
1. Stephanie Burke and Peter F. Ullrich, MD, co-founded Spine-health.com in 1999. This one site grew into an enterprise inclusive of three additional health sites: Arthritis-health.com, Sports-health.com and Pain-health.com.
2. Veritas Health decided to rebrand to reflect its “successful and ongoing growth as an online health publisher.”
3. Its website, which includes content written by 200-plus physicians, attracts 8 million-plus readers monthly. Additionally, Veritas Health displays hundreds of videos related to symptoms, diagnoses and treatments.
4. The company’s new logo reflects Veritas Health’s mission of delivering knowledge, building trust and focusing on patient care.
5. Each sub-brand now has the tagline, “Knowledge from Veritas.”
More articles on spine:
8 things for spine surgeons to know for Thursday — Sept. 28, 2017
5 trends in cervical spine surgery — still 90%+ fusion after a burst of motion-sparing techniques
Building a spine — Harvard’s Dr. Olivier Pourquié studies embryo clockwork
At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.