• 'The numbers don't lie': Endoscopy to become more prominent among next generation of spine surgeons
  • Minnesota orthopedic group hit with $111M negligence verdict
  • Orthopedic patient's death highlights potential dangers of prior authorization
  • Spine surgeon killed in Oklahoma hospital shooting
  • Neurosurgeon accepted $3.3M in illegal payments to perform spine surgeries at hospital
  • Spine surgeon gets jail time for abusing patient during hospital visit
  • Providence to pay $22.7M to settle unnecessary spine surgery allegations
  • Texas spine surgeon defending himself from 'Dr. Death 2.0' allegations
  • 'They're on really thin ice': Why 1 insurer has drawn spine surgeons' ire
  • Orthopedic surgeon must face suit in patient's death
  • Spine surgeon 1 of 9 physician billionaires on Forbes' 2022 list
  • Connecticut hospital to appeal $12.5M verdict to family of patient who died after orthopedic surgery
  • 4 spine technologies that promised more than they delivered
  • Orthopedic surgeon's health system exit steeped in controversy
  • Terminated orthopedic surgeon contracts with another New York hospital
  • Texas spine surgeon sued by State Farm over 'unnecessary' procedures
  • 22 hospitals ranked top 25 orthopedic hospitals 3+ years in a row
  • Orthopedic surgeon convicted of battery at hospital
  • UArizona neurosurgery chair dies after motorcycle collision
  • America's largest independent practices by number of spine surgeons
  • Could Medtronic's spine business be the next medtech spinoff?
  • 41 'rising stars' in orthopedics
  • Idaho orthopedic surgeon arrested for alleged misconduct at practice
  • Neurosurgeon's startup hits $1.2B valuation
  • Orthopedic surgeon indicted in $10M telemedicine fraud scheme
  • Orthopedic surgeon salaries in the 5 best, worst states for healthcare
  • New Jersey hospital must pay neurosurgeons $24.3M, appeals court rules
  • Good news, bad news for orthopedic surgeons: 6 observations
  • Why private equity is bettering orthopedics, 3 physician leaders say
  • Florida hospital patients say they were injured during surgeries. Now a physician faces 350 lawsuits.
  • Texas spine surgeon's $11M verdict being appealed
  • A Rutgers physician accused of 'ghost surgeries' will return — but with fewer responsibilities
  • Top orthopedic hospital in every state: US News
  • Rothman Orthopaedics to become national brand, but no 'aspirations to go beyond US'
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  • Colorado Supreme Court rejects hospital's bid to enforce $229K spine surgery bill
  • Jury finds neurosurgeon largely responsible for paralysis, awards $15.5M in damages
  • Dr. Jon Yoon performs NHL's 4th disc replacement in 7 months
  • 'The numbers don't lie': Endoscopy to become more prominent among next generation of spine surgeons
  • Neurosurgeon accepted $3.3M in illegal payments to perform spine surgeries at hospital
  • Carson Daly has 2nd spine procedure in 3 months
  • Spine surgeon steps down as CEO of biologics company
  • 2 professional athletes undergo spine surgery in a week
  • How Google ranks top spine surgeons

    How Google ranks top spine surgeons

    Laura Dyrda -  

    A group of researchers examined how Google ranks top spine surgeons and published their findings in Spine.

    The study authors searched for the top 25 spine surgeon websites by search rankings for the largest 25 cities in the U.S. They analyzed the websites for information including degrees, experience and characteristics of the practice as well as online ratings and social media followers.

    There were 625 surgeon websites examined in the study. Researchers found:

    1. The categorical variables that correlated with higher average Google search terms were orthopedics instead of neurosurgery as the specialty; board certification; and top 40 residency program graduation.

    2. There was not a significant difference in the physicians with an MD versus DO credential.

    3. The number of years in practice, publications or H-index did not correlate with online search rankings.

    4. Social media followers and online rankings on sites like Healthgrades did not correlate with ranking in among top results of Google searches.

    5. The study authors concluded: "Google search rankings do not always align with patient preferences, currently promoting orthopedic over neurosurgical specialists, graduating from top residency programs and board certification, while largely ignoring academic pedigree, research, social media presence, and online ratings."

    In a viewpoint published by Spine, William Weeks, MD, Nitesh Jain, and James Weinstein, DO, wrote, "We anticipate that future consumers of elective surgeries (like most spine surgeries) will seek information more indicative of quality than those that [this article] studied, such as surgical volumes, surgical appropriateness, and process and outcomes measures."

    To ensure patients have that information, the authors said customer-friendly tools, longitudinal billing data and patient remoted outcomes will need to be aggregated to help patients decide on the best place to seek spine care. The authors warn that search engines that don't take these factors into consideration "will usher medicine into an era of chicanery, where advertising, social media presence and misleading or contrived evaluations will influence care decisions to the detriment of those who believe them."

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