Veritas Health reveals new branding, logo — 5 insights

Spine

Veritas Health launched its new corporate brand and logo.

Here are five insights:

 

1. Stephanie Burke and Peter F. Ullrich, MD, co-founded Spine-health.com in 1999. This one site grew into an enterprise inclusive of three additional health sites: Arthritis-health.com, Sports-health.com and Pain-health.com.

 

2. Veritas Health decided to rebrand to reflect its "successful and ongoing growth as an online health publisher."

 

3. Its website, which includes content written by 200-plus physicians, attracts 8 million-plus readers monthly. Additionally, Veritas Health displays hundreds of videos related to symptoms, diagnoses and treatments.

 

4. The company's new logo reflects Veritas Health's mission of delivering knowledge, building trust and focusing on patient care.

 

5. Each sub-brand now has the tagline, "Knowledge from Veritas."

 

 

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