NuVasive launches campaign to promote spine surgery products

NuVasive launched its Time to Evolve campaign, which focuses on the company’s spine surgery procedural portfolio.

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The campaign calls on spine surgeons to reconsider how they perform surgeries.

The portfolio is based on NuVasive’s XLIF procedure, an alternative to spinal fusion. Over 500 peer-reviewed articles have been published on the effectiveness of the procedure. XLIF procedures notably have improved clinical outcomes, reduced operative time and reduced hospital costs.

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