Here are five key notes:
1. The vice president of marketing and product management is a new role for the company, established to cover product development and corporate marketing as primary responsibilities.
2. Ms. Kaphan will be based at the company’s global headquarters in Israel and report directly to CEO Ori Hadomi.
3. Ms. Kaphan has more than 15 years of experience in product development and strategy and held positions at Philips Medical Systems and Lumenis.
4. She graduated from Haifa University and earned a Master of Business Administration in International Marketing from Tel-Aviv University.
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