NuVasive launches campaign to promote spine surgery products

Spinal Tech

NuVasive launched its Time to Evolve campaign, which focuses on the company's spine surgery procedural portfolio.

The campaign calls on spine surgeons to reconsider how they perform surgeries.

The portfolio is based on NuVasive's XLIF procedure, an alternative to spinal fusion. Over 500 peer-reviewed articles have been published on the effectiveness of the procedure. XLIF procedures notably have improved clinical outcomes, reduced operative time and reduced hospital costs.

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