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This article is written by Daniel Goldberg, CEO of Gold Medical Marketing. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up and, most importantly, a thorough understanding of how…

On average, Medicare paid three times as much for a short inpatient stay than for an observation stay in 2012, and beneficiaries paid almost twice as much, according to a report from the HHS Office of Inspector General.

Daryl R. Sybert, DO, is a partner at Columbus, Ohio-based OrthoNeuro, having joined the group in 1994. He is also an associate clinical professor in orthopedics at Ohio University Heritage College of Osteopathic Medicine in Athens and The Ohio State…

Houston-based Kelsey-Seybold Clinic has opened a new location in Pasadena, Texas, according to a report by The Pasadena Citizen.

OrthoNeuro in Columbus, Ohio, announced that Nicholas Cheney, DO, an orthopedic surgeon, has joined its medical staff.

In an American Association of Orthopaedic Executives brief, Todd McDonagh, COO of MedSafe/Total Compliance Solutions, a healthcare compliance company, laid out five steps that healthcare providers should take to ensure that their practice is and remains HIPAA compliant.

A new study in the American Journal of Infection Control has identified five interventional areas that decrease the risk of surgical site infections after orthopedic surgery.

The Orthopedic Institute in Sioux Falls, S.D., has adopted a new treatment for spinal stenosis, the coflex Interlaminar Stabilization System, according to an Argus Leader report.

North American Spine Society announced that Michael G. Fehlings, MD, PhD, has received the Henry Farfan Award.

North American Spine Society announced that Lawrence G.  Lenke, MD, has received the Leon Wiltse Award.