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Thirty-day readmissions are an indicator of quality in several medical fields, including spine, and a new article in the Journal of Neurosurgery: Spine examines the factors associated with 30-day readmission rate after spine surgery.

Pharmaceutical companies have advertised products directly to consumers for years, both over-the-counter medication for common conditions such as colds, pain or acid reflux, and prescription medication instructing consumers to ask their physicians whether the drug is "right for them."

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