Former HCA hospital CEO to lead HOPCo’s Arizona market

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Healthcare Outcomes Performance Company has appointed Ashley Vertuno as CEO of its Arizona market.

In the role, Ms. Vertuno will provide strategic leadership to the platform and oversee The CORE Institute and The CORE Institute Specialty Hospital, both located in Phoenix, and Elevation Surgery Center and Northern Arizona Orthopaedics in Flagstaff, Ariz., according to a June 30 news release from HOPCo. 

Ms. Vertuno most recently served as CEO of HCA Florida JFK North Hospital in West Palm Beach, Fla., where she improved the organization’s operational and financial performance and led clinical expansion initiatives.

HOPCo added more than 110,000 new members to its musculoskeletal population health program in Arizona with a new payer last September. 

The appointment is effective July 1, the release said. 

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