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Practice Management

Many physicians rely on word-of-mouth marketing to increase their patient volume and practice reputation. "Patients that you already have are your best audience for marketing," says Peter Althausen, MD, an orthopedic surgeon at Reno Orthopaedic Clinic and chairman of the…

Just creating a Facebook page or updating your Twitter account once in a while won't increase an orthopedic surgeon's social media presence. Surgeons need a process or system that allows them to succeed. "Social media for business is a whole…

The recent trend toward high-deductible insurance plans has increased patient responsibility for medical billing, especially in high-cost, non-preventative scenarios like orthopedics. "A couple of years ago, the specialists saw 5-10 percent coming to them from patients directly," says Kevin Weinstein,…

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Orthopedists at academic medical centers and large hospitals can gather data on orthopedics to further the practice of evidence-based medicine. However, it's also important for surgeons practicing in smaller orthopedic practice settings to gather data on surgeries and outcomes.

Here are six observations about orthopedic-driven surgery centers, based on data from VMG Health's Multi-Specialty ASC Intellimarker 2010. For this purpose, "orthopedic-driven surgery centers" are interpreted as surgery centers that perform more than 50 percent orthopedics.

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