Practice Management

Defining, designing and consistently communicating your brand can provide significant value to your orthopedic practice and set you apart from your competitors. Bill Champion, marketing strategist and founder of Orthopaedic Marketing Group, says, "It's not so much about marketing your…

Here are six ways orthopedic surgeons can enhance their reputation and profits.

Direct-to-patient marketing of orthopedic services can be challenging, yet necessary in some communities to drive patient volume and promote a positive physician reputation. "Orthopedics certainly has unique characteristics when it comes to marketing because of the nature of the ailments…

Greg DeConciliis, PA-C, CASC, an administrator and physician assistant at Boston Out-Patient Surgical Suites in Waltham, Mass., describes four trends in outpatient orthopedic surgery.

Forming a relationship with primary care physicians is one of the best ways to increase patient volume at your practice. "The first thing you need to do is personally have physicians go out and meet referring physicians," says Peter Althausen,…

Here are five ways to boost patient satisfaction at your orthopedic practice.

Efficiency and profitability is becoming increasingly important for orthopedic surgeons wishing to remain independent from hospitals. "Fifteen years ago, surgeons could make pretty good money even if they weren't efficient," says Kevin Weinstein, vice president of marketing at ZirMed, a…

Here are four strategic goals for orthopedic surgery centers that make a difference in efficiency and profitability.

Karen Rocks, principle consultant and owner of Sparkfire Marketing, discusses six ways orthopedic practices can optimize marketing efforts and positively promote their services.

Here are five tips for surgery centers to contain spine implant costs.