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Practice Management

Direct-to-patient marketing of orthopedic services can be challenging, yet necessary in some communities to drive patient volume and promote a positive physician reputation. "Orthopedics certainly has unique characteristics when it comes to marketing because of the nature of the ailments…

Greg DeConciliis, PA-C, CASC, an administrator and physician assistant at Boston Out-Patient Surgical Suites in Waltham, Mass., describes four trends in outpatient orthopedic surgery.

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Efficiency and profitability is becoming increasingly important for orthopedic surgeons wishing to remain independent from hospitals. "Fifteen years ago, surgeons could make pretty good money even if they weren't efficient," says Kevin Weinstein, vice president of marketing at ZirMed, a…

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