Atlanta-based Resurgens Orthopaedics launched a new ad campaign encouraging people to stop living with pain and seek out orthopedic care.
What you should know:
1. The "No More Excuses" campaign was designed to dispel the excuses people frequently cite when delaying orthopedic care.
2. The campaign's focus is television spots, but it's supported by radio, outdoor and digital efforts as well.
3. Recent Resurgens patient Gemal Eustache is featured throughout the campaign. Mike Quackenbush, MD, recently performed a procedure to repair Mr. Eustache's hip and leg.
4. Brain Bytes Creative and ECG Productions created Resurgens’ campaign.