Florida spine, joint practice rebrands after expansion — 3 insights

Boca Raton-based Florida Spine and Joint Institute is changing its name to iRise Spine and Joint.

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Three insights:

1. The change to iRise, which stands for imaging, rehab, injections, surgery and extremity, will take effect in February.

2. Recent geographic expansion prompted the practice to rebrand. Florida Spine and Joint Institute recently opened facilities in Tampa, Fla., and Memphis, Tenn., where it offers chiropractic, interventional pain and surgical procedures.

3. The organization also added high-field MRI, interventional pain, surgical consultation and chiropractic services to existing locations.

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