Define a winning marketing strategy: 5 key questions

•   Who is your narrowly defined target customer?
•   In which category does your business exist?
•   What is your unique benefit?
•   Who is your real competition?
•   How are you clearly different from your competitors?

Orthopedic Institute of Pennsylvania, UPMC open new practice

Camp Hill-based Orthopedic Institute of Pennsylvania and Pittsburgh-based UPMC have opened an orthopedic clinic in York, Pa. The new practice…

Ortho Sport & Spine Physicians adds 20 locations over 2 years

Atlanta-based Ortho Sport & Spine Physicians, a pain management practice, has expanded to 63 total locations over the last 24…

13 spine, orthopedic facility closures in the last 3 years

In recent years multiple spine and orthopedic practices have closed facilities or shuttered entirely. Here are 13 moves to know:…

Define a winning marketing strategy: 5 key questions

More articles on practice management:

Next Up in Practice Management

Orthopedic Institute of Pennsylvania, UPMC open new practice

Ortho Sport & Spine Physicians adds 20 locations over 2 years

13 spine, orthopedic facility closures in the last 3 years

More articles on practice management:

Beyond capacity: A smarter approach to patient throughput

Next Up in Practice Management

Orthopedic Institute of Pennsylvania, UPMC open new practice

Ortho Sport & Spine Physicians adds 20 locations over 2 years

13 spine, orthopedic facility closures in the last 3 years

Join the spine leaders & surgeons who start their day with Becker's