Here are five key questions that can help guide the development of an effective marketing strategy:
1. Who is your narrowly defined target customer?
2. In which category does your business exist?
3. What is your unique benefit?
4. Who is your real competition?
5. How are you clearly different from your competitors?
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10 trendy apps for orthopedic surgeons
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Improve communications with EHR vendors: 4 strategies
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