Sarasota Orthopedic Associates rebrands — 4 insights

Practice Management

Sarasota (Fla.) Orthopedic Associates will now be known as 360 Orthopedics, Business Observer reports.

What you should know:

1. The more-than 40-year-old practice rebranded to recognize its growth over time.

2. Since initially opening in Sarasota, the practice has expanded to Lakewood Ranch and Venice, Fla.

3. The two-year rebrand included several focus groups. The new name not only represents the practice's comprehensive coverage of Florida, but also touches on the practice's approach to treat the entire patient.

4. The group will also soon open a new office in Lakewood Ranch on Nov. 1. The new office doubles the size of the previous location.

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