Have your orthopedic and spine surgery center’s website professionally done by a company that will update it regularly, says Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Mo. Some management companies are better than others for building websites that are the most effective marketing tools. Mr. Rabourn advises that you look for a website manager who:
1. Has a medical background. Creating websites for physicians and surgery centers is different than designing consumer-based websites and presents unique challenges. Look for a company that provides services to medical companies and is familiar with industry standards. Website managers that focus only on creating websites for physicians and surgery centers understand how to most successfully design a patient-friendly website.
2. Regularly updates your website. To remain a dynamic tool, your website will require regular updating. If the web developer you hire lacks management capabilities, you won’t be able to keep your website fresh and up-to-date. This can be problematic if the physician adds new procedures, wants to update staff information, additions or moves to a new location, practice changes, or reception of new recognitions after the website is built.
3. Ensures that patients can find your website. Physicians and surgery center websites are often virtually invisible to Internet search engines. A website manager skilled in search engine optimization (SEO) can provide regular updates that keep your site easy-to-find. These may include press releases, cross-posting of video content on sites like YouTube.
Learn more about Medical Consulting Group.
Read other coverage on medical website management and development:
– 5 Ways Orthopedic Surgeons Can Improve Their Social Media Presence
– 6 Essential Elements for Surgery Center Websites
– 500 Million Potential Patients on Facebook: Why Your Practice Needs Social Media
