Here are the 10 mistakes:
1. Jumping on multiple platforms at once.
2. Failing to develop a strong personality.
3. Being an aggressive salesperson and not conversing.
4. Not developing authenticity.
5. Not addressing complaints and controversy.
6. Not putting your social media accounts in the hands of marketing or communications professionals.
7. Failing to create incentives.
8. Not posting visual content.
9. Using social medial sporadically.
10. Relying on one person to post content.
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